[Inside Whissel Realty] Omnichannel Marketing with Max Bolanos
[Episode 7 of the Inside Whissel Realty series on Real Estate Team OS]
New to Whissel Realty Group and new to the real estate industry, Max Bolanos is drinking from a fire hose. And he was kind enough to join us in this series just 90 days into that journey as the team’s new Director of Marketing.
New to Whissel Realty Group and new to the real estate industry, Max Bolanos is drinking from a fire hose. And he was kind enough to join us in this series just 90 days into that journey as the team’s new Director of Marketing.
Learn how Max developed a strategic, structured approach to omnichannel marketing and how the #1 team in San Deigo and a top team in the US and in eXp Realty globally will benefit from this experience.
Listen to this Inside Whissel Realty episode with Max for insights into:
- The benefits of pressure and intensity
- How a memorable ad campaign (and a less-than-desirable letter grade) launched his marketing career
- A definition and example of an omnichannel marketing campaign
- The challenges of marketing attribution, especially in real estate
- How he joined Whissel Realty Group and what the plan was for his first 30, 60, and 90 days
- The power of a creative brief and intake form for new listings
- A valuable change to your project management process
- Honoring different creative visions
- Balancing marketing and branding
- Getting more out of in-person events
- Leveraging the ACE team (Agent Concierge Experience)
At the end, learn about a diverse, healthy, structured, and aligned team.
Max Bolanos:
- https://www.linkedin.com/in/maxbolanos/
- https://www.linkedin.com/in/maxbolanos/
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