Speaker 1 (00:00):
Help me help you. That's a necessary philosophy, if not even mantra, of almost any staff member on a real estate team that's built for and optimized for agent leverage. And of course, this includes marketing. Marketing is very often a service organization. So here in the seventh episode, taking you inside Whistle Realty, you'll meet director of marketing Max Anos, who's not only new to the team, he's also new to the real estate industry. About 90 days into the role, when we recorded this conversation, max shares with us the approach of the first 30, 60, and 90 days in the new role Inside Whistle Realty, he also shares specific tactical things they're doing to help agents, help the marketing team serve them more effectively. He also shares a more strategic and omnichannel approach to real estate marketing that he's bringing in from another industry. Balancing branding and performance marketing, honoring different creative visions when multiple stakeholders are involved in the creation of something, getting more out of live in-person events. You'll get all that and much more here in my conversation with Max Anos Inside Whistle Realty on Real Estate Team os, no

Speaker 2 (01:09):
Matter where your business is today or where you want to take it, you'll get there faster and more profitably with an operating system. Welcome to Team Os, your guide to starting, growing and optimizing real estate team. Here's your host, Ethan Butte.

Speaker 1 (01:22):
Max, I'm really excited about this conversation for two reasons in particular. One, you're relatively new to the real estate industry and two, you are quite new to Whistle Realty Group. And with that, welcome to the Inside the team series with Whistle Realty Group. Happy to be here. We always start with what is a must have characteristic of a high performing team. What comes to mind for you?

Speaker 3 (01:41):
For me, I would say intensity for sure. I think Kyle always says pressure makes diamonds. And I think without intensity and caring about something, I think you need that. You need that to keep pushing you forward and to get you through the tough times when you make it to the top and it's great. It's all worth it.

Speaker 1 (02:04):
Yeah. Well, and how do you stay there? That requires more intensity.

Speaker 3 (02:07):
Yeah, even more.

Speaker 1 (02:08):
Yeah. When you say intensity, two words come to mind for me. One is because of the way that you followed onto it. One is passion. You actually have to care and you're excited about it. You want to do it. It's not something that you feel obligated to do by peer pressure or whatever. The other one too is a sense of urgency and this idea that especially in a zone as competitive as real estate, someone always wants, especially if you're at the top, someone always wants to

Speaker 3 (02:32):
Take

Speaker 1 (02:32):
That man. Yeah. Take a to. Yeah. And so without that constant sense of urgency, I don't think we can stay where we are. And I think is your sense, you're what, three-ish months into the team? Is that just a cultural component? Is that something you've experienced with a

Speaker 3 (02:45):
Lot of people? I think so. Especially here at our team. I think everyone's kind of high strung or I think it might be this industry as a whole. We're all just really giddy and excited. And it may be just the people person kind of thing where we like talking to people and I think a lot of agents have that here. Very intense personalities, but all for the good, all for great. I think it's all great.

Speaker 1 (03:08):
I want to spend a good bit of time in my understanding of your background. Is omnichannel marketing primarily with a digital bank immediately before this? So walk into that however you actually, I will give you a place to start marketing. When did it occur to you? What do you love about it? How did you wind up even going in this direction in the first place?

Speaker 3 (03:28):
So I'm going to take it back all the way. Maybe I think I was maybe eight or nine, and it was an old Nike commercial with LeBron James where he's treading in the water, I remember clearly. And then he's jumping off the top pool into a pool and ever since then, and then they continued on with that same thing. They continued on to the shoe marketing stuff and then they also did it for the website. And so they kind of carried that vision all the way through. And I've always had a passion for marketing really. I was weirdly enough, I'd always pay attention to commercials and I would always look at poster ads and shit like that, and it's fun. And that's kind of where the passion began. And I jumped many degrees. First I wanted to be a nurse, and then I got my first C and my counselor was like, oh, you ain't getting to any programs, so you might as well want to switch majors now. And then I found marketing and I really liked it. I think my personality and my ability to talk to people, I think it helped me jump into marketing and understanding what a consumer wants or putting the consumer first. And that kind of jumped, started my passion for marketing.

Speaker 1 (04:36):
I love it. I was going to ask you a high level philosophical question about what is marketing to you. And I think what you just offered, there might be a glimpse of it, which is it's about the customer, but I want to put words in your mouth for you. What is marketing about? Marketing to me is

Speaker 3 (04:59):
How can I give what the consumer wants quickly and effectively and right away? Most of the time when they want it, they want it now. So that's what I would characterize marketing as.

Speaker 1 (05:13):
And I love your example too, of how you got excited about it in the first place. I essentially heard an omnichannel thing. I saw it on tv, I saw it on the website, it extended, the campaign continued with a variation of the same message, but there was enough tie back that in my mind I could put it together with the previous one. And so it's this building, building and extending and telling me a story and all of this. For someone who's not familiar with the language omnichannel, what does it mean? Multi-touch

Speaker 3 (05:40):
Point? I would say just the same kind of thing that you put on the email, the same band or the same creative, the same tone, use the same thing on web, use, the same thing on print, just multi-touch point. It really is just the same kind of strategy and campaign from start to finish is how I would say it would.

Speaker 1 (05:56):
Cool. Give me a couple of examples. I think you were with a digital bank for three-ish years. Yeah,

Speaker 3 (06:02):
Three years.

Speaker 1 (06:03):
Give me folks watching and listening, A couple of examples. I think a lot of people will say, oh yeah, I am familiar with that term or that concept, but I'm sure a lot of people are like, that sounds like marketing mumbo jumbo. That's what those people do. Jbo. Give me a couple examples. What is a good multi-touch multichannel, multimedia type of campaign? Yeah,

Speaker 3 (06:25):
A hundred percent. So at the bank we would run a lot of seasonal campaigns. So summer comes around, kids are out of school and stuff like that. We would target, let's say a $100 promotion for this new checking account. And with that, I would do the same kind of visual stuff, like the same kind of pool theme or whatever of summer theme fun stuff. And then we would carry that on our site for that product page, and we would also put it on our email banner with the same kind of language, just different touch points using the same message, the same visuals to create a full fledged omnichannel campaign. It can come from using traditional assets, using digital assets and just making sure they all say the same thing. There was some study that I saw that's like the average consumer nowadays needs, I think it was like eight to 12 times of seeing an ad until they finally convert. And how better than to hit him on email, hit him on Twitter, hit him on Instagram, hit him on all these different touch points, and with the same message, they're going to be like, oh, it's that checking account. Let's go sign up for it now.

Speaker 1 (07:29):
Yeah. At the risk of asking the obvious, why is it important to have the social post match, the email match, the banner ad that's running maybe through a Google platform on multiple websites? Yeah.

Speaker 3 (07:44):
Why is it important? Yeah, continuity. I would say just making sure the same message has to carry through and if it's an effective one, it will. So just I would say continuity, it being the same vision, I think the same strategy, having the same start point to get 'em to the same endpoint

Speaker 1 (08:04):
Is

Speaker 3 (08:04):
What I would say.

Speaker 1 (08:05):
This is a tough one because I regard marketing attribution in this kind of omnichannel environment as essentially still a holy grail. No one's cracked it. And I actually talked about it with Kyle in his episode in this series a little bit. He talked about specifically in a real estate context, but you can speak to it however you like from your own experience. The two most common ones are first touch attribution or last touch attribution. Why did this person convert? Well, the first thing they did was click this banner ad.

Speaker 1 (08:34):
The last thing they did was click a banner in an email that took 'em to the same landing page that they saw three months ago. Some people are going to say it was the digital ads. Some people are going to say it was the email banner. What the smartest people are doing is finding some weighted blend of all the touch points across, but that's really hard. When you were running an omnichannel campaign, what are some of the ways that you knew it was successful? Did you worry about whether it was this thing or that thing or that it was this thing, 30% and this thing contributed 40% and this thing contributed? There's so many ways to do it, but how did you, especially in a tight buttoned up environment, I would assume like a bank, how did you think about that or approach it? I mean, obviously you want to spend dollars effectively, but it's also really hard to peel apart something with 18 different touches.

Speaker 3 (09:29):
Okay, so I come from a very, well, I came from a very corporate background, and like you said, working at a bank, everything is buttoned up. I have access or we had access to every possible metric that you can think of. So it was very easy for me to see where a customer converted from lead to opening a checking account or opening a savings account and transitioning now to real estate. That part has been very tricky, is how do you categorize a lead all the way through to conversion. I think what I've discovered here is we have so many top level funnel, top of funnel metrics, views, and what else follows? Stuff like that, very top level funnel metrics, but we don't have conversions all the way through until they were lead, until they bought a house. But then the problem is always chicken and egg problem. It's going to take 'em a while to buy a house or sell a house. It's not a very instant, quick thing. So the metrics of it is very important. That's something that I'm still working through, still trying to understand is how can I get attribution on a marketing campaign? And for me, I would say it doesn't matter when or where, especially in real estate because a long journey, as long as we have a nurturing kind of a thing, a multi-touch point, omnichannel campaign that keeps coming back up,

Speaker 3 (10:48):
I think we're going to get 'em. And so just making sure we have that vision all the way through.

Speaker 1 (10:51):
I would love for you to talk about how you joined Whistle, what was going on for you in your career where you're like, I'm going to go pursue an opportunity in an industry that I don't probably know what done about for? Yeah,

Speaker 3 (11:04):
Seriously, three years at a place. I feel like I reached a certain point where I kind of had maxed out and my boss was in my way for a promotion. So I looked at any other opportunities that there were, and this one presented itself. And I was really excited about the challenge once I sat with Chris and Kyle of their vision of, okay, well this is what has worked in the past 10 years, but now we're at a point where we have over 140, 150 agents. How do we take it to the next level? And what I realized is there was a ton of gaps in strategy. We don't really have a cohesive strategy from top to bottom that everyone follows. And so I was very excited at that and I kind of showcased my expertise in omnichannel campaigns and I was like, I think this is a nurturing funnel that we create. I think this one is more of a traditional asset kind of a thing that we do. And so that's kind of how it became about, and here I

Speaker 1 (12:11):
Am now. Yeah, it's I think a much different challenge for someone to come in into a marketing leadership role in an established 10 year brand. So you're coming into a successful organization and an established brand in the market at the same time. There's just a ton of opportunities still in front of you. Whether it was you or whether it was you and Chris, or whether it was you and Chris and Kyle or other people involved. How did you shape up? What are the first 30, 60, 90 days look like? I mean, it's a lot get into, we will start peeling into some of what a lot actually is, but how did you think about the 30, 60, 90 day plan for you to even just get a handle on what's going on here?

Speaker 3 (12:56):
Yes. Yeah, the first 30 days I kind of observed, I was very, let's see how we do these things. And immediately I kind of saw a lot of operational gaps and process gaps that I noted. I took a whole bunch of notes through that first month. I sat with my team, our marketing team, and I kind of asked them, what are the opportunities that you guys see here that we're missing on? How are resources being used? Do you think they're being used effectively or not? What's our strategy for everything that we do? And their answers were kind of eyeopening. It's like, oh, well, shit, they know we know. So let's work on it. Let's make it better. And that was the first 30 days. Then the 60 to 90 days where I'm at now is just kind of seeing how to build a new process that doesn't break what has worked so well in the past.

Speaker 3 (13:50):
And so that's kind of the transitional period that I'm in now is like, well, I just did these new Monday board, the Monday boards that I created, but they're all hooked up through automations in the backend, but how do I not break that stuff? That's worked so far? And so that's kind of the challenge that I'm in now. The 60, 90 day period is now implementing these processes, implementing an intake form, a campaign brief to understand what the property that the agent wants to sell is, what are the highlights of that? And just getting that information, relaying it to my team, making sure that they understand what the goal of that property is and how we best can position to sell it for the consumer.

Speaker 1 (14:30):
Cool. Tell me more about that. I'm very familiar with that. By that I mean the intake form. I think this is a really great functional piece. I mean, broadly speaking, I think we would call it a creative brief. What does this work? What is the scope of the work? Why do we need it? What does good look like? What do I need to know in the background? Break down what that form looks like, who's filling it out? What are you asking and what is the benefit of it? I think if you're not using something like this, this is a very practical takeaway. So break down the intake form. Sure.

Speaker 3 (15:06):
So when an agent schedules a photo shoot to shoot a property, let's say I'm just stick on property, what I've added was kind of like, give me a couple highlights of this property. What are your top five things that you like? And the problem with asking agents these things is will they have the time to fill it out? Will they fill it out in great detail? And so my thing was, I need this in order to sell it, so you are the subject matter expert of that property. Help me help you. So I haven't implemented it yet, but that's one of the things that I added. And then another thing that we added was, sorry,

Speaker 1 (15:43):
So where does this, I know you haven't implemented it yet, but is this just a live link and you're using other members of the team to make sure everyone in the team knows that? How are you going to bring this to life and where does it, I just want to let go all in on this

Speaker 3 (15:59):
Thing.

Speaker 1 (15:59):
So when someone fills it out, what happens on your side of that? Sure.

Speaker 3 (16:03):
So this, we have an internal site and they schedule their shoot there. It has a whole Calendly link and it shares like, okay, this is when our photographer is available, that's when I want my property shoot. From then there they go to what's called an appointment form. And in that appointment form they fill out all the information that's the backend real estate stuff, and then we move on to the media portion, media marketing portion. And so I feel like we had a great grasp on the media piece of that form, but there really wasn't any marketing in there. Who is our audience? Who are you selling this house to

Speaker 1 (16:38):
Again? What's awesome about it?

Speaker 3 (16:41):
Yeah, what's awesome about it? Let's come to an agreement here on what we want to talk about for this property and let's carry it through. So that comes through to your team and probably populates a Monday something? Yes, exactly. Yeah. So then that automates and it uploads into our photographer's schedule, and then it informs our TC team about the property and it has the MLS date on it and all that stuff. And another thing that I did add to the form was an open house template or flyer kind of a deal where they can give me, the agent can information on that property, and from there we can create a dedicated flyer that they can choose from a couple templates just to have as a leap behind there for people who walk in

Speaker 1 (17:26):
Talk about Monday project management

Speaker 3 (17:29):
When built correctly. I think it can be very powerful. Just what I'm trying to transition the team into now is instead of having 50 boards for one item, let's say a board for property flyers, a board for our green screen, a board for our social campaigns, let's just have one funnel through and just call it a project. What all goes into a project? And then going back to the omnichannel stuff is like this property will have a property reel. This property will also have a property flyer. And so just having those automations that can autopopulate that for a specific listing, it just keeps the whole team, it gives them visibility onto what is this property about? And how can us as the marketing team better help the agent sell this quickly? It's

Speaker 1 (18:22):
Probably like a to do doing done type update thing. So anyone the agent could go in, the TC could go in, anyone could go in and see what's the status of this, has this been done yet, et cetera, et cetera.

Speaker 3 (18:34):
Yep, exactly. Cool. And with the background that I had working at the bank, we were very process driven, super corporate, and so everything, if you breathe, you had to check a box That was that crazy.

Speaker 1 (18:46):
Still breathing.

Speaker 3 (18:47):
Yeah, still breathing. That's that one in doing, oh my goodness. Yeah, it was nuts. And so coming from there, I really understood processes just being the test dummy most of the time as the point for the bank, I would have to try all these new forms, try all these new intake stuff, and I was really not a fan of them at first. But then after I saw the results of like, oh shit, if you actually take time to think about what you're going to put out and do a good job of creating powerful assets, it might work. And it did. And so that's kind of the vision that I want to bring here is let's all have the same strategy and let's just implement it. And I'm very confident that the results will come.

Speaker 1 (19:30):
And it's a little bit cliche to say, but I'll say it again for us both, which is help me help you. You are the expert, I am an expert in my side of this.

Speaker 1 (19:42):
Let's do this together. That's why we're all on the same team. So I'm want to pull out just a little bit and actually kind of double back into the form on it. So that'll be the nature of my question. So my assumption is that once you're fully up to speed and you've got your hands on, I got a handle on a lot of different stuff, you're going to be either adding or making improvements to what exists with regard to consumer facing marketing from a team whistle realty group perspective, consumer facing marketing on behalf of individual agents and probably agent facing messaging and communication on behalf of Whistle Realty Group. And you're probably going to have a form where anyone can request work that they need. I know you went to the property thing and I'm sure that's probably one of the most popularly filled out ones, but you'll have processes for all three of core areas. I will

Speaker 3 (20:37):
Haven't started on the other two, but I did try to start the consumer facing one. But yeah, there's a lot of work to be done there process wise, but it's all going to be an iterative thing. This is just V one. It may very well could not work, but we're going to improve it and we're going to get it until it's right.

Speaker 1 (20:53):
Yeah, cool. I think in this environment, I know you haven't gone all the way down this road yet, so I'm asking you to maybe generalize or to go back to your previous experience. I think one of the challenges I've had doing a lot of creative work over the years, and I know John has too, is when you have someone who is requesting, you're essentially a service organization inside the team, just like the TC team is in service of the agent and the transaction ultimately for the client. And how's

Speaker 3 (21:21):
Marketing?

Speaker 1 (21:22):
So as an expert and as a service provider, you are working on behalf of, let's just go to the agent side of it. The agent may or may not have their own strong convictions about what this can or should look like. How do you

Speaker 3 (21:37):
Or they do or

Speaker 1 (21:38):
They will. Yeah, yeah. Well, exactly right. So tips for anyone who is on either side of that relationship to make sure that you're communicating a vision, but also negotiating and respecting the other person's needs, wants or expertise. There's a give and take to that creative process and it can feel like an opinion, but there's also a science to blend with the art that you're doing. Tips for anyone who's kind of on either side of that relationship.

Speaker 3 (22:09):
So one example comes to mind, one of our top agents, Clayton Cony here, he had a really fun idea of Clayton as your realtor, realtor for 2024 Presidential

Speaker 1 (22:22):
Campaign style, presidential campaign

Speaker 3 (22:23):
Style. And so that's been really fun to see. He's owning that and he's carrying it through as an omnichannel. So I think just sometimes agents are going to have great ideas, take Clayton's. I think that's a fucking amazing idea and especially if you want to live it out and bring it to life, if you really put your heart and passion into any, he wears a whole top hat. It's crazy. Once they, it's going to go out, it's going to be fun. It's going to be fun. So just help them take their idea to the next level or help them an agent at the end of the day, they want to sell themselves, sell their brand, sell their personality, and how they can help the consumer buy or sell a house. And so just thinking on the strategy of like, okay, I see your campaign style theme.

Speaker 3 (23:10):
How can we implement it across everything and keep omnichannel all the way through? And so working through that balance has been because sometimes they also have bad ideas. One that comes to mind is an agent asked me about a flyer as a neighborhood, as a neighborhood flyer that he would go out and he would promote himself as the gopher killer in that neighborhood. And so I heard him out. I was like, okay, this is a really funny idea, but I'm not using resources from our team to build on that. So it's a balance. Some ideas are great, some ideas are not. So just making sure that you always have the strategy of why we want to do this thing at the top of mind and it doesn't make sense. Sometimes it won't, but empower your agents to have ideas to come up with stuff and if it makes sense for the team and the company, then let's do it.

Speaker 1 (24:06):
Do you regard yourself as a branding guy when you think about marketing? Where does brand or branding fit in?

Speaker 3 (24:11):
I think I'm on the opposite side, but I'm leaning more towards brand now, jumping into real estate.

Speaker 1 (24:16):
Talk about that tension.

Speaker 3 (24:17):
Yeah, so yeah, I think Kyle Whistle, Mr. Cyber Truck with a whistle logo on, and I think he's a very heavy brand person. Me, I would say I'm more on the traditional marketing metrics, kind of what works, how are we engaging with the campaign, how is the audience engaging with the campaign? I'm very iterative, AB testing guy, just traditional marketing stuff. But coming to real estate is like you kind of have to have a brand. How are you going to differentiate yourself in a market that's filled with so many different personalities, so many different kinds of people? And it, it's been a kind of eyeopening to see how much of a brand play real estate marketing is. And so that's kind of been tricky to navigate too, just coming from not having that much experience with that kind of stuff and leaning on Brian and Kyle for brand and stuff like that because that's worked great over the last 10 years.

Speaker 3 (25:16):
And so now I want to shift this more to a 60 40 split of let's do brand 60, but also have 40% marketing thought in there. And I think that's kind of where we have to be at is at the team size that we're at right now and moving forward, we're going to continue to grow and how can we structuralize or provide more structure, lose structure. I also don't want to take away the personality of a Clayton who's running a campaign style theme. So it's been an interesting balance and I am excited to learn more about that and continue to maneuver that balance. I think it's still very fresh, very new. I have focused more on kind of whistle realty as those first couple months, but I now have to start implementing that agent stuff. And so it's going to be interesting.

Speaker 1 (26:07):
It's a branding challenge that's really interesting is how do we brand, what's the relationship between exp and Whistle? What's the relationship between Adrian and Whistle or Carly and Whistle? There are multiple layers to it. By the way. We've had that conversation a couple times on the show, go to the Fcon 2023 playlist in YouTube and that comes up with two or three different people. We have a deep dive into that. How do we balance these brands and what roles do they play into and how do they relate? So yeah, it's a really fun one. With regard to the depth of intimacy within the community of the brand, I think you all do a lot of events. Does that fall under the purview of marketing or where does that fit in? It does. How do you think about live in-person events as one of the touch points in essentially an omnichannel approach?

Speaker 3 (26:56):
Yeah, no, I think we have, our events are huge and a huge part of our marketing team. We have an amazing events coordinator, Heather, who runs Point on that stuff, and she is really great on the execution of the event itself. Where I saw opportunity was in the marketing aspect of it is like what are we leaving behind for people? What is being shown to people? Do we consider leaving flyers there? Do we have any kind of lead generation there that we can poke at and stuff like that? So there has been a few events that I've seen where that was missing, and I see a huge gap in there that I think we can fill immediately. And just providing support to Heather and making sure that she has all the marketing collateral that we can provide,

Speaker 1 (27:45):
Not just to drive attendance, but to fulfill whatever the purpose or the mission of it is,

Speaker 3 (27:48):
Right? And one example actually comes to mind where we had an amazing event at this community, this new community development that we just launched, and we had an awesome first open house event and we generated a lot of leads from it, but we never ran any campaigns after that. And so that list became stale and now we kind of missed on hitting it while the iron was hot and having a full campaign all the way through. And so that's just one thing that I keep seeing is opportunities like that we can capitalize on. And I'm excited to jump into that.

Speaker 1 (28:22):
Cool. You mentioned a team member. I've heard a bit about the ACE team and having these conversations within your team, within the broader Whistle Realty group, and I think several of them are on your team. Talk a little bit about the ACE team and what role they fill That I think is pretty unique relative to a lot of real estate organizations.

Speaker 3 (28:43):
So I have a team of five VAs virtual assistants that we have that live in the Philippines. We have two visual designers. We have one project manager and photo and video editors. And they're great, honestly, they're just very talented people, very talented professionals who have their degrees, they're very established and they have a lot of experience. And so just kind of unlocking that potential that I see there is just getting them to shift their mind of more of a productivity kind of a thing. This needs to get out, this needs to check off, this needs to check off. Let's think about all these things that we're doing and let's dive deeper instead of going wider, let's go deeper into these things. And so that has been one of my focal points is how can I maximize the potential of this team because they are very talented individuals and it's exciting to inherit such a talented team. And just making sure that we have the right mindset, I would say, or thought process of how we take on a new challenge and is this really worth our resources? Is this really worth our time? And so that's been exciting.

Speaker 1 (29:52):
Yeah, that's a constant challenge in every seat in almost any company, which is, we started doing this, should we keep doing this? If so, why and

Speaker 3 (30:00):
How? Yeah, why do we do this? Is

Speaker 1 (30:02):
This really worth the

Speaker 3 (30:02):
Time?

Speaker 1 (30:02):
Yeah, that's not a marketing challenge. That's an everything everybody, all the time challenge. Am I doing the right stuff? Did I have a truly great day and did I really do the most valuable work that I could in the right way for the right reasons? I know you're drinking from a fire hose. I know this is super early days for you. I really appreciate you sitting down and being part of this series. When you look at the year ahead, what are you most excited about?

Speaker 3 (30:29):
I am super, there's so much opportunity here that I see and it's kind of mind boggling when you think about it, number one in the world with exp right now. So just seeing the opportunities that are there is very exciting. I want to dial in our event marketing. I want to dial in our form intake, our campaign briefs. And I think maximizing the potential of my marketing team too is very exciting to where we can be a full fledged in-house marketing team from start to finish. And that's kind of where I hope in a year, I mean, I know in a year we'll be all right, but it's going to be fun.

Speaker 1 (31:08):
Yeah. Cool. Well, I appreciate it. Before I let you go, I would love to know what is your very favorite team to root for, or what's the best team you've ever been a member of? Sure.

Speaker 3 (31:17):
Yeah, so the best team I've ever been a member of is the digital bank that I was at.

Speaker 1 (31:21):
Okay.

Speaker 3 (31:22):
There was a lot of like-minded individuals and kind of the same age, well, not really, actually. I worked with a ton of different people from old to younger, and we all had a voice that was heard, which was a lot of fun to work at or with, and the leaders that we had really implemented, good structure, good thought process on campaigns that honestly helped me out tremendously. Coming here is like, lemme just think back to my basics. Just what are we doing here and working with all these different people, making sure that we all had the same goal or the same vision, and it was really fun to work at. I

Speaker 1 (32:07):
Appreciate it so much. I wish you continued success in the year ahead and I hope that it stops feeling like a, I can only imagine coming into a 10 year established organization, new to the industry and trying to make sense of it all in such a short amount of time. So I appreciate you sharing your experience so far with us. It's

Speaker 3 (32:24):
Been great. It's been great. Thanks Ethan. Thanks

Speaker 2 (32:26):
For checking out this episode of Team Os. For email exclusive insights every week, sign up@realestateteamos.com.